Art Market Forum
November 16 – 20, 2020

The Art Market Forum is an event aiming to promote communal skill sharing and networking, while offering participants an opportunity to come together to discuss the challenges currently affecting our sector. The 2020 forum explored the themes of management and the digital shift. Through lectures, workshops and discussions, AGAC wishes to provide participants with the means to deal with new art market trends.

Accessible across Canada, the forum is intended for gallerists, staff working in private galleries, as well as cultural workers in any fields who are interested in the art market.

Art Market Management

In Canada, there is no educational program that leads to specific professions related to the art market and most people in the sector have learned from first-hand experiences, through mentorship or by instinct. The theme of art market management is therefore essential to complement the skills acquired by professionals with specific training that addresses current issues. With this management component, we aim to train participants in aspects of management in areas such as public and media relations, marketing, team management and relations with artists.

The Art Market in the Digital Era

The context of the last few months having pushed cultural players to turn to online tools, we will explore for a second year the art market in the digital age. This theme is a must, as changes in this field are rapid and constantly require the re-evaluation and updating of newly acquired skills. The lectures and workshops offered under this theme will allow participants to better understand and master tools and concepts such as data, search engines, Wikipedia or augmented and virtual realities.

The Contemporary Art Galleries Association extends its sincere thanks to its partners, SODEC, Caisse de la Culture and Canadian Heritage, for their support.
Download the 2020 full report